Often your business grows and your branding doesn’t grow with it. A rebrand looks at how you communicate your messaging in a creative way which reflects where you’re growing. It’s goal it to revitalise your brand and attract a new audience!
If you’re wanting to grow into new markets you’re going to need a brand direction, visuals and postitioning that’s reflective of where you’re going.
People often want to jump into visuals. This often feels like the right fix and is a fun process. But what you need to do first is look at how you’re positioning your brand before anything else!
First. You want to look at how you position yourself in your category and what’s your unique proposition how you’re adding value to customers as opposed to your competitors.
Secondly. You want to look at your values and greater mission and how your personality comes through.
Then you can go into the land of visuals.
- Save you time internally being able to make decisions faster
- Make creating the visual direction so much faster
- You’ll be consistent throughout other areas of your brand including your tone of voice
Let me ask you this? How risky is it NOT rebranding your business and grow your audience? Rebranding feels the most risky when you don’t put in the investment and don’t look at holistically. You get what you pay for with re-branding, so if you were to jump on 99 designs and hire different freelancers to get something done quick and cheap with no direction, that’s going to be risky in the long run as oppposed to taking the time to invest in looking at creating a brand which is reflective of where you’re going.
Everyone has a different budget and is working towards different things. Sometimes a full rebrand isn’t what a business needs. What you need to do is work with someone who will provide you with the most insights and value to help you save time in the long run. This might look like focusing on the positioning and direction, then reaching out to other designers to bring this to life.
When it comes to rebranding you want to take peoples personal opinions out of it. This is why the positioning and personality part is so vital, so when it comes to creating visuals there’s no space for “I think, I like” from multiple people. Instead you ask look at this clear and consise document and ask whether the visual concepts you ask:
I’m a pro at helping businesses understand what their personality is and how to communicate it clearly and creatively to dream clients so they can grow into new markets markets. I’m a pro at helping businesses understand what their personality is and how to communicate it clearly and creatively to dream clients so they can grow into new markets markets. I’m a pro at helping businesses understand what their personality is and how to communicate it clearly and creatively to dream clients so they can grow into new markets markets.
