Edible Blooms
Technology that amplifies the good in the world
What words do I most love to hear (other than there's chocolate in the kitchen)? – "How can we inject more personality into our brand?" It means we can bring colour, energy and fun and I'm here for it.
Tayla Gentle and I along with the Edible Blooms team created a branding & content strategy which supported their brand expansion and launch into the international markets. Together we reimagined the brand and created something which is filled with personality, and joy increasing customers' frequency of purchase and positioning Edible Blooms as the number one, leading online platform for gifts in Australia.
– Website design
– Illustrations
– Brand assets
Copy, messaging & more by Tayla Gentle
Illustration concepts have been brought to life
by the talented Bella Whittaker.
Art Direction & Assets
A vision and direction for Edible Blooms to have a brand which reflects their values.
Bringing joy to their customers, across every aspect of the business
Creating a solid foundation of assets and direction for Edible Blooms to expand and build out their brand as they grow.
Packaging Design
Designing packaging for a D2C product is always a challenge I love. Creating something that is eye catching online, instaworthy and something that will encourage people to share and reuse.
As this box is a gift, we wanted to create something that would bring joy, smiles and fun. Something which before they even see the gift inside encourage people to interact with the box, turning it around, reading under all the flaps and feeling excited about.
CASE STUDY
Emote Care
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