My process

for creating

A brand world

by positioning online brands to create
curiosity, connection and trust
of a whole new audience.

positioning, direction & execution

I collaborate closely wih founders to transition their brand to it’s next stage of growth. I’ll work with you right through the process so you’ll have a brand which is set up for you to grow into.

stage 1

Building trust through

personality & positioning

What makes you stand out? How do we position you so you catch newbies attention? How do we communicate your key differentiation? I got you. You’ll be surprised how good it is to have an outside expert brand designer see your business from a different perspective and what can happen internally and externally in your business because of this.

Including
- Brand personality
- Positioning
- Bring on a copywriter for your tone of voice if you need

stage 2

Create connection through

visual direction
& branding

I’m here to transition your brand into it’s next stage of growth so your visuals reflect where you’re going and the quality of the product you sell.
‍
We’ll look at your brand holistically and the details including creating custom assets, illustrations and icons that are created specifically for you to help build a connection between you and your audience.

Including
- Brand world design
- Visual direction
- Custom illustrations & icons
- Unique assets

stage 3

Pique curiosity by

customer
touch points

In order to stand out from the crowd, your positioning is key! Paramount! Of the utmost importance! We’ll communicate this clearly through specific customer experiences. Whether it’s retail or online we want to spark the curiosity of your ideal customer and keep giving moments to smile and connect with you throughout their experience after that.

Including
- Website design
- Packaging design
- Social media design
- Email design examples

stage 4

20 years experience to

connect you to the bestest talent

I want to make sure your transition is as easy and quick as possible which is why if you don’t have the talent in house I’ll connect you the best in the biz, specialists in their field to help you get out there faster.

Including
- Photographers
- Web development
- User Generated Content
- SEO specialist
- Copywriter
- Data analysits

I’ll take you right through the process so you can confidently connect with a wider audience.