vinomofo

Personal CARE FOR MEN

Vinomofo and I have one very important principle in common – neither of us believe wine should be too fancy. As a creative team we pushed boundaries in the online space growing Vinomofo’s followers to over 500,000, continuously getting their brand noticed by a new audience. Ensuring our illustrations and puns would convince Australia, Singapore and New Zealand to drink more wine.

I was hired by Vinomofo because they were limited by market share on their existing branding. By bringing in fresh creative talent to the team meant they remain market leaders and continue to bring weird and wonderful ideas to the wine industry. While working at the ‘Fo I got to illustrate, send artworks to print, work on the website all before 10am and all without a glass of wine (promise).  

Who says edm's can't be fun?

CASE STUDY

Mimi Flamingo

Have a look at our cool wine label colab with Oakridge – it's got a boozy flamingo on the move!

see project